“If your clothes still have tags on them, you’re not alone.”
It always starts the same way.
You see it online. Or in a store.
It’s trendy, on sale, or it just feels like you.
You buy it. You picture yourself in it. You feel excited.
And then… nothing.
Days pass. Weeks. Sometimes …even months. That item you were once so thrilled to own is still hanging in your closet, untouched – tags intact.
We don’t just shop for clothes.
We shop for moments, identities, and possibilities.
That bright floral kurta? You imagined brunch with friends.
Those heels? A glamorous event that hasn’t even been scheduled yet.
The satin shirt? Someday office glam.
But once the dopamine fades, all that’s left is guilt – and a growing pile of unworn outfits marked “someday.”
These pieces don’t just take up space. They quietly add to:
In time, your wardrobe becomes less of a reflection of your present self…
And more like a museum of past moods and unmet expectations.
This isn’t a guilt trip. It’s a reminder that fashion is meant to serve you—not the other way around.
Before your next purchase, try asking:
Sometimes, we don’t need new clothes.
We just need a new way to see the ones we already own.
Let’s make room for:
The next time you open your closet, don’t see guilt.
See potential, with #Mekova.
— Kavita Gnyaneswari
Founder, Mekova